Inquadrami is the technology that provides digital information to the brand or directly to the consumer. Production line, expiration date, product authenticity via the bar code and more.
Consumers’ need for more and more information about the products they buy has inspired Primigena Group S.r.l. to create Inquadrami: an APP that meets this need.
In a recent study 94% of consumers reported it was important for food brands to be transparent about a product’s ingredients, content and sourcing.
The importance of clearly understanding the food we eat is evident in our daily lives as more and more people suffers from food allergies, intolerances and sensitivities while trying to maintain a normal lifestyle.
This modification in the way people buy and eat foods has profound implications for the food and consumer products industry.
WHY USE INQUADRAMI
• To bring buyers closer: motivating them to buy new products.
• For brand transparency: an opportunity for the brand and a safety for the consumer.
• To provide more information: including nutritional values, ingredients, expiry date, supply chain, etc…
• To meet consumers’ queries: making information more immediate.
• To reduce food waste.
• For greener world: separate packaging for a proper waste collection.
HOW IT’S USED? Frame me can scan and read:
– EAN code
– DATAMATRIX code
– QR special code
– Watermark (DIGIMARC).
Codes printed on product packaging: labels, sleeves, cartons, plastic… all the packaging surfaces we know.
