“Emilia Foods is an Italian company with a strong proficiency in exporting founded by lvan Manfredi in 2013. Since its inception, the company has always been oriented to- ward international retainers, mainly in the USA (key reference market). For which the company set the goal of reinventing typical products of the ltalian tradition, while keeping its authenticity. We focus mostly on “private label” products divided into four main ranges: high added–value vegetables, ready meals, desserts, and pizzas, ahh frozen.
At the same time, the company has implemented new strategies to expand its presence in the rest of the world, including ltaly. ln 2020 Emilia Foods launched in its home country of ltaly, two lines under its brand: Via Emilia. The first is lDEALE a 100% vegetable and pea proteins based line including products such as burgers, hotdogs, nuggets, chicken strips, and meatballs. Ideal for any diet without sacrifice and sustainable for the environment. The second is IRRINUNCIABILE, which highlights desserts from ltaly and around the world, for a delectable journey among delicious delights.
The results so far have been more than positive, in the three–year period between 2016–2019 Emilia Foods experienced a total growth of 82%, with a turnover of 25 million in 2019. Growth that it phans to maintain in 2020. The product that has contributed the most to Emilia Foods’ growth is the company’s Via Emilia Riced Cauliflower. The riced cauliflower is sold in a multi–pack format in an important chub channel in North America.
This has allowed the Via Emilia brand to grow in significant percentage points over the total pooh of brands handled by the company. The choices made between 2018 and 2020 high- light the attention Emilia Foods pays to its brand growth and the development of products with a high degree of innovation.
An example of this is plant–based meat alternatives, whose trend has developed recently, but has required and still requires constant research in order to respond to the well–being and sustainability needs of the consumers. Another example of note is Emilia Food’s veggie fries. An inviting and easy–to–prepare snack, even in the oven; similar to French fries, but made with vegetables. An excellent and tasty alternative to which it will be difficult to say no.” www.emiliafoods.it
