Rainforest Chicza S.A. de C.V. continues to invest in food safety guaranteeing the highest quality of the raw materials used to produce Chicza, the real Maya chewing-gum, to the entire supply chain.
In July 2020 Rainforest Chicza obtains the V-Label certification for the Vegan category, approved by the major European Veg associations. This document not only provides the criteria for awarding the trademark, but above all offers a clear and unambiguous definition of vegetarian and vegan in order to eliminate any doubts about the suitability of the product by making the difference between the two categories distinct.
The V-Label certification carries out real checks for each approved reference and the criteria are updated to comply as closely as possible with the legal regulations in force, as well as being in step with new production technologies in the field of food and cosmetics.
Another great result is the achievement of the ISO 9001:2015 certification in September 2020 by the Accredited Body IMNC, “Instituto Mexicano de Normalización y Certificación AC”, with more than 25 years of experience in contributing to the strengthening of companies in various issues about certification.
The new ISO 9001:2015 certification is a further added value for Chicza and assures the Customer and all final Consumers that the standards used within the company respect the rules defined by the International Accreditation Forum (IAF) and the International Organization for Standardization (ISO).
Thanks to the activity of the Chicleros, the true guardians of the Selva Maya, is preserved the 2nd largest forest on the American Continent, considered one of the green lungs of our planet after the Amazon forest. Besides chewing Chicza will drastically reduce the environmental pollution caused by conventional chewing-gum employing from 5 to 7 years to biodegrade in the environment.
Chicza chewing-gum is distributed in Italy and Portugal by ECOLBIO SRL
“We believed in the product right from the start when it was not yet marketed, contacting the producers in 2009. It was necessary to make a large investment and an important marketing strategy following the evolution of the product at 360 degrees” explains Marco Di Giacomo, one of the members of EcolBio.
“Being the first to make consumers appreciate a new brand always requires great passion and determination, the first years were difficult, the results were slow in coming, but we insisted because we believed and still believe in the quality of the product but above all in those behind it, in the producers”.
The Chicza chewing-gum is available in 30 gram format, containing 12 squares, distributed in natural and organic food stores and organic supermarkets. The tastes currently on the market, all strictly organic certified, are Coffee, Mint, Lime, Mixed Berry, Spearmint, Cinnamon and the new sugar-free flavors.
Innovation and Quality
If you put the quality of ingredients first, if in a product you look for the right combination of taste and health, innovation and tradition, if you always read the label because you think it is important, then you have found the right chewing gum for you!
Chicza is the first and only 100% biodegradable organic chewing gum in the world, which is also completely vegetable and natural. Now also available in the new sugar-free format.
Finally, everyone can make the conscious choice of chewing gum that helps the environment and the Planet, that helps Chicleros smile again and that does not hurt your body.
“With the launch of these 2 extraordinary new products we offer to Consumers and our Customers a greater choice and we are even closer to those Consumers who until now have preferred other brands due to the presence of organic cane sugar among the ingredients of the classic format” said Marco Di Giacomo, one of the partners of EcolBio S.r.l.
“At the moment there are 8 references on the market, each with a different particularity. From the most exotic flavors such as Lime and Mixed Berry to the more decisive and strong ones such as Mint and Spearmint. In addition to the spicy and intense taste of Cinnamon and the original one of Coffee. Surely with these new products we will conquer the sympathy of the most demanding palates and we are sure that the Consumer with this wide choice will find his favorite taste. With Chicza you know what you chew!”
An innovative and ingenious product both in the new packaging that works as an exhibitor and in the list of ingredients, once again rigorously organic certified, that make this product the first and only chewing-gum in the world certified organic and sugar-free.