Fish’s King is a success story of a long evolution in the frozen food sector, from a small family business in 1988 to a joint stock company in 2022, four wholesale and retail sales centers and a distribution network that reaches all of central-southern Italy.
The main office is located in Somma Vesuviana structured on 5000 square meters, the other offices are located in Naples, Nola and Saviano. The Frozen Food sector has undergone considerable changes over the last decade, to which the company has always managed to adapt. To date, its product portfolio includes around 900 varieties, including fish, vegetables, meat, vegetables, breaded, processed, ice cream and pastry.
The company addresses both the HO.RE.CA. (boasting the best restaurant and catering realities) that the G.D.O. Customers are reached directly by the company, but also through a dense network of commercial agents.
The corporate strategy has changed over time according to the needs of the market, trying to grow by investing more in technology. In fact, to date the processes are mostly automated without losing customer personalization, stocks are continuously under control through batch tracking and semi-automated warehouse.
Fundamental for Fish’s King SPA is the respect of the cold chain, maintaining the temperature of the products at -18° from the moment in which the goods are sent from the suppliers and stored in the warehouses to when they are delivered to the final customer, making use of a logistics system and a fleet of vehicles equipped with the latest isothermal technologies.
From 2017 the company to differentiate itself even more on the market for quality and good corporate reputation, has approached the private label, creates the aMare – Frozen Food brand, registered both at national and European level, selecting only the best suppliers who respect the BRC, IFS, ISO 14001, ISO 9001 certifications. In 2019 Fish’s King created the first e-commerce in the frozen food sector in Campania and in 2023 it was awarded as ‘’Best emerging food e-commerce frozen category’’ at the FICO in Bologna.
