Emilia Foods’ core business has always been frozen food, and more specifically, highly innovative products. As 2020 came to a close, data for the frozen sector showed significant growth, especially as a result of the global pandemic, but this seemed to only accelerate the growth trend that had already been highlighted in 2019 for this sector.
Certainly the choices of the Modenese company were bold, since it was precisely in a period of particular generalized difficulty that it decided to take on a challenge within the challenge: to launch into the Italian market, on which it had never been present before, a range of products responding to a fast growing trend that had already been under study since 2018: plant- based, the vegetable alternative to meat.
So the company brand, Via Emilia, made its entry into the Italian market; first with the IDEALE line, entirely dedicated to the plant-based world, then with the IRRINUNCIABILE line, which includes gelato and desserts, and finally with the IMMANCABILE line, consisting of frozen vegetables with a higher level of added value. And the response from consumers has been very positive right from the start, proving that the company’s choices have pointed the company in the right direction.
At the same time, exports have certainly not been lacking; undoubtedly, for a company like Emilia Foods, whose 90% of its business is made up of overseas exports, they have been a strong point of support during a particularly difficult year such as the one that has just passed and whose aftermath is unfortunately still present.
With its eyes set on the “next normal”, which it hopes will arrive soon, the company has continued to work on creating the conditions to give greater support to internal resources which, thanks to the different backgrounds possessed, constitute the company’s strength, capable of giving shape to emerging projects that sometimes seem to be able to work only on paper.
It is with this in mind that the Emilia Foods Lab was born, a project entirely dedicated to innovation, with the precise objective of studying and developing trendy products, revisiting them according to their own internal model and creating products that can set trends in the next 12/24 months. Emilia Foods Lab thus aims at being a breeding ground for experimentation for the growth of both its PL customers, large international distribution chains and own brands that have always seen Emilia Foods as a reliable partner, and of its own brand, Via Emilia, which the Modenese company aims at growing internationally, looking with optimism at the Far East and Middle East.
