Board member and marketing manager
of Freccianera Fratelli Berlucchi
Rooted in the Franciacorta region, Freccianera tells a story of authenticity, respect for the land and a contemporary vision. In this interview, the winery shares how tradition and innovation can coexist— through concrete sustainability, a recognisable style, and a growing presence on international markets.
Your bond with Franciacorta is deep and distinctive: how do you interpret this region?
It’s the core of our philosophy. We stay true to the traditional viticulture methods that made this area famous, but enrich them with a personal approach. Modern techniques and artisanal sensitivity allow us to fully express the soul of the terroir.
Sustainability is one of your founding values: what practices do you adopt?
We are SQNPI certified and apply integrated pest management across 70 hectares, always respecting natural rhythms. Our commitment protects biodiversity and ensures high-quality grapes, without compromising on competitiveness or environmental ethics.
Your Franciacorta wines express different personalities but a common identity: how do you achieve this?
Through careful grape selection and tailored vinification for each harvest. The common thread is the balance between elegance and complexity, a signature that makes each Freccianera label instantly recognisable.
How do you communicate the artisanal value behind each bottle?
We share our work through digital platforms, guided tastings, and winery visits. By telling the story behind each step of the process, we turn every bottle into an engaging and meaningful experience.
You’re focused on both the horeca channel and exports: what strategies are you pursuing?
In Italy, we work with top restaurants and wine bars that share our passion for excellence. Abroad, we focus on selected markets that align with our style. Our strategy is to preserve brand authenticity while adapting to the specific needs of each region.
