After months of anxious waiting and a high demand from consumers, the new sugar-free format has officially arrived in Italy and throughout Europe.
An innovative and ingenious product both in the new packaging that works as an exhibitor and in the list of ingredients, once again rigorously organic certified, that make this product the first and only chewing-gum in the world certified organic and sugar-free.
“With the launch of these 2 extraordinary new products we offer to Consumers and our Customers a greater choice and we are even closer to those Consumers who until now have preferred other brands due to the presence of organic cane sugar among the ingredients of the classic format” explains Marco Di Giacomo, one of the partners of Ecolbio S.r.l. “At the moment there are 8 references on the market, each with a different particularity. From the most exotic flavors such as Lime and Mixed Berry to the more decisive and strong ones such as Mint and Spearmint. In addition to the spicy and intense taste of Cinnamon and the original one of Coffee. Surely with these new products we will conquer the sympathy of the most demanding palates and we are sure that the Consumer with this wide choice will find his favorite taste. With Chicza you know what you chew!”.
EcolBio awarded by the Journalists Jury
The reality of the sustainable transformation taking place, both in Companies and in Consumer, took concrete form with the Future Respect Congress, held in Rome from 10 to 12 June last.
An event that met with considerable success with over 10,000 live users and over 60,000 deferred users. As many as 85 performance submitted to the evaluation of two juries in addition to the online vote open to all.
The question was: which performance did you prefer for effectiveness and originality of the content and communication?
Among all, there were 3 performance that particularly impressed the Journalists’ Jury in relation to the effectiveness of the way of communicating sustainability. The same Jury composed by Chiara Bussi (Il Sole 24 Ore), Marina Marinetti (vd Economy), Elena Grinta (Be Intelligent), Alessandra Capozzi (Il Sole 24 Ore) and PierDomenico Garrone (Il Comunicatore Italiano), considered those of Aboca, EcolBio and Ferrarelle on an equal footing.
Complete conference proceedings on nextpedia.it
