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Amica Chips An Italian Story

April 1, 2020

Amica Chips is an Italian company established at the beginning of the ‘90s. It is very famous in the salted potato chips and savoury snack sector, its 500g pack has been a best seller in Italy for years, and its success is due to the choice of high quality and simple raw materials. Very attentive to innovation, the company is constantly engaged in studying and developing new packaging technologies, such as the innovative pack called “straight on the table”. Through pressure on the upper part, this new packaging turns into a practical container that always stays upright. In the last few months, the company has also been focused on an intense research and development work for the “KIDS” sector, where it was decided to create a small snack ready to be eaten in a practical packaging including a 95% fruit smoothie and a pack of chips. Since the launch on the market of Amica Snack and the cheesy Bi-bip version, the numbers have constantly grown, to the point that the company has invested further to produce a 100% recyclable paper external pack. A high-impact testimonial has been called for the advertising campaign – it’s Rocco Siffredi, already linked to the famous brand by another successful story, born in 2006 with a commercial that has become a real cult. Today Rocco Siffredi is back, not only as an actor: he returns as an icon, presenting the same character in dark glasses and a silk dressing gown that is still very much alive in the imagination of Italians today. The ongoing initiatives and innovations suggested by Amica Chips seem to please the market, which sees the company in constant growth and expansion also abroad, where it records a +28% of sales in 2018, confirming that MADE IN ITALY is always a key driving point. Thanks to these figures, the company is expected not only to maintain high growth rates but to further increase these results to over 105 million in the next two years. www.amicachips.it

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