In many rural and hilly areas of Italy, still poorly served by fibre-optic networks, the digital transformation of agrifood businesses depends on the availability of reliable, secure, and locally based digital infrastructures.
To remain competitive in national and international markets, agricultural and agrifood companies today need integrated solutions that go beyond connectivity, including cloud services, operational continuity and data protection.


It is within this context that BBBell’s commitment takes shape. A telecommunications operator and technology partner connecting people and businesses to the digital world, BBBell has been working for over twenty years to bridge the digital divide in the less-served areas of Liguria and Piedmont.
By integrating fibre-optic networks with FWA technology, BBBell is able to deliver connections of up to 1 Giga in agricultural settings, hilly areas, and peripheral production zones where other solutions are difficult or unsustainable.
For agrifood companies, this translates into the ability to manage connected machinery, digital logistics, exports and smart working without losing their strong ties to the territory.

A central role is played by BBBell’s proximity cloud, hosted in an Ansi Tia 942 TIER 3 certified Data Center in Turin, which ensures security, data sovereignty and operational reliability. Backup, Disaster Recovery, Virtual Machines and Cybersecurity services thus become concrete tools to support innovation and business competitiveness.
BBBell has chosen a model built on proximity: local infrastructures, direct assistance and technicians operating on the ground. The stories of entrepreneurs from the agrifood supply chain who have chosen to rely on BBBell—featured in the company’s latest campaign dedicated to businesses—demonstrate how high-speed connectivity and advanced digital services are now essential conditions for continuing to innovate, export and grow while remaining firmly rooted in their places of origin.
