In the heart of Biella, an artisan pastry shop has stood the test of time, keeping the sweet tradition alive since 1928. Founded by a passionate pastry chef, it is now lovingly managed by Stefano, the founder’s grandson, who has inherited not only the craft but also the passion for quality and authenticity.
Stefano has always believed that every sweet tells a story. His pastry shop is a place where the past meets the present, where recipes passed down through generations blend with innovation. Among the specialties that have captured the hearts of customers are the Coggiolini al Rhum and the Canestrelli Biellesi.


The Coggiolini al Rhum are a true delight for the palate. These rum and dark chocolate pralines are the result of a recipe that skillfully combines high-quality ingredients. Each bite is a sensory journey, where the dark chocolate envelops a creamy rum center, creating a perfect balance of sweetness and intensity.

Stefano shares that these chocolates are particularly appreciated during the holidays when families gather to share moments of joy and sweetness.
On the other hand, the Canestrelli Biellesi represent another corner of the sweet tradition. These crunchy wafers, filled with chocolate, almonds, and hazelnuts, pay homage to the authentic flavors of the region.
Stefano explains that preparing these sweets requires time and patience, but the final result rewards every effort. The Canestrelli are perfect for accompanying an afternoon tea or as a sweet break during the day.
Coggiola’s pastry shop is not just a place to buy sweets; it is a true laboratory of creativity and passion. Every day, the aroma of fresh pastries fills the air, attracting customers of all ages. The story of this pastry shop is an example of how tradition can coexist with innovation, creating a special bond with the community.
Visit this corner of sweetness and discover the magic behind every product. Here, every sweet is a work of art, the result of years of experience and love for the craft.
