BRF, the 7th largest food company in the world and leading producer of refrigerated and frozen protein, has appointed a new European Executive completing the new cycle in the company strategy, focused on innovation, investment in high added value products and the reinforcement of its international development. “In 2013, our global executive team has initiated a new cycle for the company”, explains Roberto Banfi, new Chief Executive Officer of BRF for Europe and Eurasia. “The objective of this cycle is to make BRF more market oriented, to evolve our offering from standard, commodity products to advanced, higher added value processed products, and to establish stronger commercial relationships with our regional clients and partners”. INNOVATION WITH SCALE Although Brazil remains the stronghold of BRF sales, the company is aligning to generate geographic growth in five key geographic regions: the Americas, covering mainly the South Cone of Argentina and Chile, Europe & Eurasia, Middle East and Africa (MEA, the second largest market for our BRF and a very strong brand recognition for Sadia products) and Asia, a region with over 4 billion consumers. “In Europe, BRF aims to be among the top 5 frozen protein players, transforming our business from standard to customized & branded solution, with a very strong focus on quality, and innovation with scale”, describes Marcos Delorenzo, recently appointed as Marketing Manager for Europe and Eurasia. One of the key areas of focus of BRF in Europe in the new strategic cycle will be to leverage the magnitude of the BRF global production and R&D platform to deliver increased customization of its products for its customers, in particular in the food services segment. The EU is a mature market, with very demanding and educated consumers trending towards convenience, on-the-go solutions and QSR chains. At the same time, Western European retail is consolidated and strong on private labels, whilst Eastern European retail is fragmented, with weaker private labels. “This diversity provides an excellent opportunity for BRF in Europe,” continues Christophe Vasseur, General Manager West and South Europe. “Because of the scaling abilities of our production platform, R&D and supply chain, we are able to offer our channel customers in each market, whether in the B2B or food services sectors, highly customized products at competitive prices”. 
BRF EUROPE MANAGEMENT TEAM Roberto Banfi – Chief Executive officer, Europe & Eurasia Roberto Banfi returned to BRF in 2013 after four year as a consultant both in Brazil and internationally, including board membership in two companies. Previously, he had been with Sadia for over 12 years as Director of national Sales and Marketing and led all exporting activities of the company. Before joining Sadia, Roberto Banfi worked as Director of Sales at Best Food in Brazil and for other listed food companies in Latin America and USA. Roberto banfi holds an MBA from Stanford University and a Bachelor of Commerce from HEC Lausanne. Jean Carlos Borga – General Manager UK, Ireland and Scandinavia Since 2003, Jean Carlos Borga has occupied several positions at BRF, for the supervision of production to Sales Manager B2B for UK and Ireland. Jean holds a Postgraduate degree in Strategic Leadership and Management, from the University of Bedfordshire and a degree in Food Technology from Universidade do Oeste de Santa Catarina. Pamela Bongiovanni – General Manager North & East Europe and Eurasia A graduate of Duke University, North Carolina, and the Fuqua School of Business, Pamela Bongiovanni worked previously as Commercial manager for Mantero Seta Spa before joining Sadia SA as head of Representative Office and then moving to Minerva to lead the European commercial operation. Christophe Vasseur – General Manager West and South Europe Christophe Vasseur is a specialist of the European food industry, having worked as General Manager for different companies, including Unicopa Group. He moved to BRF in 2008, where he is now responsible for the operations in France, Spain, Portugal, Italy and Greece. Christophe holds an MBA from HEC Paris. Marcos Delorenzo – Marketing manager europe and eurasia Completing an Executive MBA from the Washington University in St. Louis & Fudan University in Shanghai and holding an MBA in Management from UNICAMP – Universidade Estadual de Campinas, Marcos Delorenzo has a long experience of international sales and marketing with BRF. Before this appointment, he worked successively as Marketing Manager for BRF Asia in Shanghai, Regional Sales Manager for the Retail and Food Services Division at BRF in Moscow, Marketing & Trade-Marketing Director at Sadia Moscow and at Concordia Russia (Joint Venture between Sadia S.A. & Miratorg in Russia) and Marketing & Trade-Marketing Coordinator at Sadia Dubai. Marcos started his career in Sadia in the International Marketing Department in Sao Paulo, Brazil.
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