The company, located in Fossalta di Portogruaro and established fifty years ago as a beverage distributor, has qualified itself over time, adopting a “green” philosophy. One recently launched project is the Beer Tale, a laboratory dedicated to beer.
Making one’s way up the driveway of Giacomini Srl, a beverage distribution company located in Fossalta di Portogruaro, one immediately perceives the company’s concern for environmental sustainability. This “green” philosophy is confirmed by its president, Roberto Giacomini. Roberto took the reins of the company from his father, Luigi, who established the business in Portogruaro in the mid-1970s. “When I joined the company in 1985, I quickly understood that we needed to change course, specialising ourselves and setting ourselves apart from the competition. Therefore I began to travel, mostly in Europe, searching for the best breweries from which to purchase beers. That was the approach which we then applied to various product lines: not just beers (we have a catalogue of 80 brands), but also select wines (for a total of approximately 450 labels). In fact, we consider knowing the raw material and the way in which it is processed and respected, essential to offering clients exclusively high quality products.”
In so doing, in 2004 Giacomini Srl created its own brand of products: Malteus, a complete range of craft beers, and then Borgo Donegal, an assortment of wines that represent the local area. In 2009 the company’s Malti and Luppoli divisions were introduced, which encompass the beer selection, and then Vitineris, a selection of the most exclusive wines in Italy and abroad.
A very stimulating project which Giacomini Srl is about to launch, Covid permitting, is the Beer Tale, a space within the company in which to offer courses that illustrate the world of beer, its history, its raw materials, and its production process, accompanied by tastings. “We have equally stimulating projects in store for the wine sector as well, like the imminent opening of our winery format.”
Before exiting the facility, Giacomini takes us to see his warehouses, which develop vertically and are entirely computerised and kept at a constant temperature. “This efficient use of space,” he explains, “is another way in which we respect the environment.”
