Rocchelli Consulting has been working for over 40 years alongside Italian business owners and top managers to improve sales, marketing, branding and communication processes. It specialises in the wine, beverage and food sectors, operating for both Industry and Retail, including category management projects.
We have developed specific expertise and skills in guiding market, sales, marketing & branding strategies towards building profit and increasing corporate value. A thorough understanding of the characteristics of current demand and its evolution is essential for every successful project.
The current market scenario, characterised by great uncertainty and unpredictability, has led us to develop research projects aimed at understanding future market trends. One example is Italian Wine Perspective (IWP): an international research project carried out in collaboration with Eumetra – a market research company – focused on the wine market.
IWP: Italian Wine Perspective
IWP is an international study that analyses purchasing and consumption trends in Italy, Germany, the United Kingdom and the United States of America with a primary objective: to understand consumer attitudes and propensities, capture their changing perceptions of the role of wine, understand the likely future consumption scenario and design and implement the most effective actions to compete optimally in their market.
IWP is a predictive analysis of wine consumption aimed at providing companies, consortia, industry associations, retailers and distributors with an effective, active and dynamic understanding/action tool to identify their own business perspective: select the right action to take, with the right timing in their specific market/sales channel so as not to be caught off guard by change, to avoid having to chase/react to it but to anticipate and manage it.
