Versilfood is a Tuscan company that has been selecting and distributing high quality mushrooms, truffles, fresh fruit, and vegetables for more than 30 years. To get the latest news about the company, we talked to CEO Diego Romanini.
What’s the biggest news of late?
The past year has been full of new developments, projects, and transformations. Of these, the most important is definitely our company’s transformation into a SpA. We’re constantly growing: we’ve purchased new machinery, planned significant investments, and are making space for new roles and skills within the company.
It’s mushroom season again. What makes your products stand out?
The quality of our mushrooms is based on enormous experience in the field and on the special attention that we pay to raw materials. Our products are made to guarantee only the best, and with our frozen and dehydrated lines we offer our consumers unique flavour year round.
This commitment is having excellent results: we’re about to enter some important Italian supermarket chains. A further step forward which will bring us even closer to our clients, who can already purchase our products in shops and from Chef Express.
How do you communicate with your target market?
We engage consumers with quality content through our social media channels. Our collaboration with food blogger @katainthekitchen is intended to inspire consumers to prepare flavourful and easy recipes, while the objective of our collaboration with nutritionist Elisabetta Macorsini is to promote a healthy diet for one’s overall well-being, a value that’s fundamental to us.
Our products also continue to support causes that we believe in, like the scientific research of Fondazione Humanitas per la Ricerca, Progetto Itaca for mental health, and the San Patrignano Community.
