Sassello is unspoiled nature, silent forests suspended between sea and hill, small trails with enchanting landscapes. It’s also adventure, sport, a soft “amaretto” tasted with friends on a village bench. “La Sas – sells”, headquartered here, inspired by this atmosphere, conceived the prize contest “Vinci al Volo”.
Flying, desire for escape, experience nature and adventure, a spirit also found in the prizes: Decathlon and Ikea gift cards, OLMO bicycles and, for the final draw, a balloon flight. The white and red striped hot-air balloon, a symbol of this competition, appears on all “La Sassellese” packages and makes it easier to identify the brand in stores.
Participating in the contest is simple: just buy one of “La Sassellese” products. You can choose between the “Amaretti Mor – bidi” with almonds and “armelline”, also available in more versions: multi-flavored, chocolate coated and “amaretto” (a small “amaretto”); “Baci di Sassello”, two small hemispherical biscuits made from Piedmont IGP hazelnuts joined together with a layer of chocolate and “Canestrelli”, traditional Ligurian cookies, also produced with chocolate drops and hazelnut. There is also a smaller version called “Canestrellini” classic or chocolate coated. “Amaretti”, “Baci di Sassello”, “Canestrelli” and “Canestrellini” received an important acknowledgment from Beigua Park, UNESCO Global Geopark site: the” Gustosi per natural” brand. Thanks to top-quality ingredients and materials, the Piedmont Hazelnut IGP, eggs from free-range hens and UTZ-certified cocoa, the flavor is unique.
The production process and energy consumption are guaranteed by ADR S.p.a, owner of the “La Sassellese” brand, through ISO 9001 / Standard I.F.S. and B.R.C. / environmental ISO 14001 / RSPO Roundtable on sustainable palm oil for the Mass Balance and Segregation levels.
“La Sassellese”, founded in 1961, all along contributes to the diffusion of the typical Sassello specialties, through a wise union between ancient and modern and the ability to understand consumers’ tastes. Its high-quality products remind the simple and genuine flavors of the past. A tribute to a territory that has made the “Amaretti Morbidi” known all over the world. www.sassellese.it
