Fish’s King is a success story of a long evolution in the frozen food sector, from a small family business in 1988 to a medium-sized business in 2021, four wholesale and retail centers and a distribution network that reaches all of the Central South Italy. The main office is located in Somma Vesuviana structured on 5000 square meters, the other offices are located in Naples, Nola and Saviano.
The Frozen Food sector over the last decade has undergone significant changes, to which the company has always managed to adapt. To date, its product portfolio includes about 900 products, including seafood, vegetables, meats, vegetables, breaded, processed, ice cream and pastry. The company turns to both HO.RE.CA. (boasting the best restaurants and catering companies) that at G.D.O. Customers are reached directly by the company, but also through a dense network of commercial agents.
The company strategy has changed over time according to the needs of the market, trying to grow by investing more in technology. In fact, today the processes are mostly automated without losing customer customization, stocks are continuously under control through batch tracking and semi-automation of the warehouse.
Respect for the cold chain is fundamental for Fish’s King, keeping the temperature of the products unchanged at -18 ° from when the goods are sent by suppliers and stored in warehouses until they are delivered to the end customer, using an integrated logistics system and a fleet of vehicles equipped with the latest isothermal technologies. Since 2017 the company to differentiate itself even more on the market for quality and good corporate reputation, has turned to the private label, create the aMare – Frozen Food brand, registered both nationally and European, selecting only the best suppliers who respect the BRC, IFS, ISO 14001, ISO 9001 certification.
After 30 years on the Frozen Food Market, today Fish’s King is a leader and reference company for this vast market.
