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History Of A Legendary Brand

Vichy Catalan is a legendary mineral water brand in both Spain and Europe. The brand has cemented its prestige on the product’s exceptional quality, genuine flavor, and undisputed mineral and medicinal properties. The story of Vichy Catalan, which is now one of the most respected market leaders in the “premium” water category, dates back to 1881.

At the start of that year, the company was launched by Dr. Modest Furest, an entrepreneur and leading personality of the time in medical science. He had previously purchased several properties in the town of Caldes de Malavella, in the province of Girona (north of Barcelona).

Vichy Catalan’s founder immediately began the modern, industrial and scientific exploitation of these waters. In a relatively short time, he managed to have the waters declared as being in the public interest and register the brand. He subsequently opened the first bottling plant and, a few years after beverage HISTORY OF A LEGENDARY BRAND that, began work on what would become the Vichy Catalan Spa Hotel.

Quality and Research Vichy Catalan is keenly committed to innovation, research and the dissemination of water culture in all its facets, and it is this commitment that has gained it the unanimous recognition of consumers and top gastronomy and health professionals.

The health properties of Vichy Catalan were proven in its early years when Dr. Furest found the water to be beneficial for the digestive system. His experience-based observations have now been confirmed by modern analytical techniques. Several scientific studies conducted by independent researchers have now demonstrated the close association between natural mineral water consumption and health, supporting Vichy Catalan’s continued commitment to consumers and individual well-being.

Vichy Catalan’s collaboration with CSIC research projects began in 1998 and continues today. Much of this research has been published in the world’s most prestigious medical and nutritional journals, such as The Journal of Nutrition, The Journal of Nutritional Biochemistry, Proceedings of the Nutrition Society, British Journal of Nutrition, Journal of Nutrition of American Society for Nutritional Sciences and Revista de Nutrición Práctica. From genuine Vichy Catalan to Sugar-Free Flavors

The end of 2012 saw a minor revolution at Vichy Catalan when it began to diversify its products with the launch of a new category: flavored waters, made with natural essences, 0% sugars and with 0% calories. It comes in a wide range of flavors: Lemon, Orange, Lemon-Lime, and Mint. The Sugar-Free Flavors range comes in two formats: in a 250ml glass bottle, ideal for drinking in bars, restaurants and on terraces; and in a 330ml can with a biodegradable plastic protective lid, which preserves the product and ensures that it is always hygienic.

Premium Tonic Water by Vichy Catalan Vichy Catalan Premium Tonic Water has been developed by leading mixologists. It is a different, genuine and unique tonic water – and not only for its healthy take, given that it is low-calorie. It is one of the lowest-calorie tonic waters available because it contains no added sugars. Vichy Catalan Fruit, bubbles with fruit juice A new healthy category product has been created with Vichy Catalan Fruit, elaborated with natural sparkling mineral water Vichy Catalan and fruit juice is available in three different flavors: lemon, orange and apple, and two packaging sizes: 1´2l and 0,5l with a container made of a very resistant material.

Concerning the composition of the new Vichy Catalan Fruit, it is remarkable that each flavor of 1´2 liters contains the juice of 3 apples, 3 oranges, and 1 lemon respectively. That means more fruit juice and more flavor, converting itself in the product with more quantity of fruit within the category of 0% added sugar drink existing in the market. The incorporation of the stevia is a differential value that increases in the low caloric intake provided by the Vichy Catalan Fruit.

www.vichycatalan.com

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