The Bergader story is a story of the mountains. It began in 1902 in the alpine village of Waging am See, where Basil Weixler worked in his small dairy with passion and dedication using only the best milk from the surrounding pastures. The name Bergader, which literally means “mountain vein” reflects the origins of this cheese produced in the high Alpine peaks with the finest quality milk. It also indicates profound respect for nature and for mountain traditions.
In line with the creativity and attention to the flavour that has long been Bergader’s hallmarks, in the 1920s Weixler decided to produce Bergader Edelpilz which firmly established the brand’s popularity and which still uses the original recipe today. In the 1960s the company entered the Italian market, finding its way onto delicatessen cheese counters and quickly becoming a leader in its field.
The launch of Bavaria Blu in 1972 confirmed Bergader as an international reference brand in the blue cheese sector and in 1979 the company received the “Goldener Zuckerhut”, a coveted award in the food industry.
2006 saw the introduction in Italy of Cremosissimo, a soft cheese that became a firm favorite with the public and quickly established itself as the second-best seller in the national market for this type of cheese. At the end of 2018, Bergader Italia decided to launch Almkäse slices, whose unique quality and the taste was created to satisfy demand in the new “ready-made” market, an increasingly expanding trend in recent years.
Finally, at the end of 2019, the innovative Bavaria Blu appeared on the Italian market in three versions. This brand-new product entered the market as a new variety of soft blue cheese thanks to the unprecedented combination of two types of mold: white mold on the outside (penicillium camembert) and blue mold on the inside (penicillium Roquefort).
This style of innovation immediately intrigued and then firmly convinced the Italian consumer, who is able to find this specialty cheese increasingly available on the shelves of both super- and hyper-markets.
www.bergader.it
