The next edition of TUTTOFOOD Milano, scheduled at Rho Fiera Milano from May 11–14, 2026, is set to take another leap forward following the success of 2025.
Last year’s edition—the first under Fiere di Parma’s leadership—delivered record-breaking results: 4,200 exhibitors, nearly doubled exhibition space, over 95,000 visiting professionals, and more than 3,000 top buyers engaged through a dedicated program in collaboration with ITA – Italian Trade Agency. The current challenge is to fully unlock the show’s potential, cementing its transformation from a national trade fair to a true European food business platform.
“2025 was a ‘Year Zero,’” says Riccardo Caravita, Fiere di Parma’s Food & Beverage Brand Manager. “We inherited a show with huge potential, an outstanding exhibition center, and a city like Milan, a truly international crossroads. We added our expertise in recruiting top-tier international buyers and a strengthened strategic alliance with Koelnmesse, organizer of Anuga and a partner on other successful trade shows and projects.
The results proved the strategy right, but the bar is now higher: within two editions, we aim for a show with balanced Italian and international participation, becoming the go-to biennial event in Southern Europe for emerging food and beverage trends. With Anuga, we’re integrating increasingly immersive initiatives tied to our main pillars: innovation, responsible consumption trends, and sustainable production.”
Preview: New Spaces and Initiatives for Global Business
Even in 2025, Fiere di Parma tested international content, including guided tours on-site and across the city for top buyers, discovery and networking activities, and events targeting specific channels. Highlights included global events co-hosted with Cibus Link, the Restaurant Talks at TUTTOFOOD summit, the Mixology Experience program, and hybrid seminar-tasting formats in collaboration with participating international delegations. Building on these successes, TUTTOFOOD 2026 introduces two major innovations:
• Standalone international congresses and initiatives offering “vertical” insights.
• Exclusive morning sessions to showcase emerging food markets to import-export professionals and entrepreneurs.
“TUTTOFOOD 2026 is designed to generate global networking opportunities,” adds Alice Andrei, Fiere di Parma Marketing Manager. “We are developing a lean program of initiatives, mostly paired with informal networking.
On one hand, we aim to host major events and conventions that previously operated standalone; on the other, given today’s market volatility, a modern trade show must facilitate understanding of global geographies and international go-to-market opportunities. Every activity in the program is designed to equip participants with tools and knowledge to turn current challenges into growth opportunities.”
TUTTOFOOD as a Platform for a New ‘Food Diplomacy’
Federating international sector events and mapping emerging food export geographies through dedicated buyer and professional meetings is part of a larger vision: turning TUTTOFOOD into a true laboratory of food diplomacy.
In a volatile global market, the fair provides an ideal platform for food business, bringing together institutions, international associations, and governmental and non-governmental bodies to enable productive and lasting collaboration.
At the same time, TUTTOFOOD will continue to track emerging trends across all consumption channels, from Modern Retail to Foodservice, reinforcing its role as an international hub that anticipates change and delivers insights back to the market.
Looking Ahead to 2026
These new formats, to be officially unveiled at the turn of the year, mark the first of the major innovations for TUTTOFOOD 2026. A teaser confirming Fiere di Parma’s ambition to make the show increasingly inclusive, global, and effective for companies targeting growth in international markets.
