Pizza is undoubtedly one of the most iconic dishes in Italian cuisine, a true symbol of our culinary tradition. With its ancient heritage and various regional variations, pizza tells the story, differences, and evolutions of Italian culinary culture.
There is no other dish that manages to bring together ritual gestures, expressions, manual skills, and techniques encompassing the entire heritage of experience, expertise, and culinary exploration in Italy.
Pizza is also deeply rooted in the social rituals of Italians, from its preparation to sharing and consumption.
Coca-Cola, a long-time supporter of the pizza world, recognizes these values and creates an unmatched combination with pizza, experienced as a timeless opportunity for enjoyment.
The principles of conviviality and the pleasure of being together are at the heart of this pairing, turning it into a moment of happiness and sharing among friends or family.
With pride, Coca-Cola supports this icon of Italian-ness every day, helping to keep the tradition and passion for pizza alive. Together, Coca-Cola and pizza represent a perfect combination that unites taste, tradition, and sociability, making them undisputed protagonists of our culinary culture.
