On the occasion of its event on January 14-15, 2026, Marca by Bologna Fiere & ADM will launch the new Marca Awards, designed to recognize excellence in the Private Label supply chain.
This initiative, in collaboration with PL Magazine and with the support of IPLC, introduces for the first time an integrated ecosystem that values both product innovation and the industrial excellence of manufacturing companies. The goal is to reinforce the event’s role as a trendsetter for the Private Label sector.
The awards will be at the heart of the Marca Trend Area, an integrated space within the Bologna exhibition centre where visitors can get updated on the latest news and trends. With a single application form, companies will have the opportunity to compete for two complementary awards that enhance the entire value chain of the PL sector.
The first award is the Best Innovation Product (formerly IPLS), dedicated to the most innovative private label products. It is divided into five categories representing the main areas of development: Sustainability; Food well-being (including pet food); Indoor & outdoor non-food well-being; Origin, provenance, supply chain and transparency; and Packaging.
The second recognition is the Best Copacker Profile, which awards the industrial excellence and reliability of manufacturing partners. This award covers nine categories across the entire range of Private Label products: groceries, beverages, fresh product, frozen foods, home care, personal care, pet care, other non-food products, and packaging.
The new format expands the outlook on the sector’s future, introducing a specific category for packaging to highlight its crucial role. This initiative offers the market a unique tool for identifying the product innovations and partners that help define trends in Private Label.
The award ceremony will be held on January 14, 2026, from 6:00 pm to 7:30 pm at the Marca Fair. For more information on how to participate, interested companies can visit the official website of Marca by BolognaFiere & ADM.
