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Marca by BolognaFiere

Marca by BolognaFiere

13 – 14 January 2027

Marca by BolognaFiere, the large international Private Label trade show organized by BolognaFiere in partnership with ADM, Italy’s umbrella organization grouping major retailers, is the second largest sector event in Europe.

Marca by BolognaFiere has grown to become the industry’s go-to event, a unique chance to explore business opportunities with major retailers coming to Marca each year to showcase their private label policies.

Marca by BolognaFiere has six main sections: FOOD, NON-FOOD, PACKAGING (MARCA TECH), FRESH, WINE e FREE FROM HUB.

  • Articles

On the occasion of its event on January 14-15, 2026, Marca by Bologna Fiere & ADM will launch the new Marca Awards, designed to recognize excellence in the Private Label supply chain. This initiative, in collaboration with PL Magazine and with the support of IPLC, introduces for the first time an integrated ecosystem that values...

A showcase of Made in Italy excellence: from agri-food to personal care, from innovation to sustainability, the event is scheduled for January 15 and 16, 2025. In Europe, private label continues to grow, reaching increasingly significant market shares. Private label products are expanding in quantity and variety, representing a fierce competitor to branded industry and...

Viale della Fiera, 20-40127 Bologna (BO)
bolognafiere@pec.bolognafiere.it