The new brand, born from an idea of the founders of ABenergie, ensures respect for the environment through the entire shopping experience, helping to promote a greener culture in Italy
From today is online Pensoinverde (www. pensoinverde.it), the new Italian digital market place, entirely dedicated to the sale of high-quality sustainable products and services, created by the founders of ABenergie, an Italian producer and supplier of renewable electricity and green gas, with headquarters in Bergamo and operating throughout the country. A start-up that will play an important role in the diffusion in Italy of a culture that focuses on respect for the environment, an increasingly strategic issue in the recovery phase.
The platform, which has a linear and attractive graphic look, proposes a diversified offer, which will be increasingly enriched over time, but with a common denominator: the different items on the site are inspired by the principles of environmental and social sustainability. All suppliers selected by Pensoinverde have international certifications that demonstrate their commitment to respect, throughout the supply chain, ethical and sustainable production methods.
The consumer, by purchasing on Pensoinverde, takes an active role in reducing environmental impact and promoting sustainable development, which inspires the entire customer journey. The site is zero impact, as certified by Climate Network – an important aspect if you consider that websites are responsible for 2% of global air pollution – and every single purchase generates the planting of a tree thanks to the partnership with OneTreePlanted, supporting a project in Brazil that aims to protect biodiversity and support the local economy. Also, for shipping, is used recycled paper packaging and along with each item purchased, Pensoinverde sends to customers a thank you card that can be planted, from which colorful flowers can grow. Finally, Pensoinverde’s sales network is the first and only one in Italy composed of sustainability consultants who, thanks to specific training, are able to offer solutions that allow customers to adopt a totally green approach to their consumption of goods and services.
“Pensoinverde was born from an idea of Matteo Acerbis, CEO of ABenergie, and myself, and benefits from all our experience. This eCommerce is, however, in all respects an autonomous company and brand, although it is part of the same family of companies of ABenergie, of which it shares the strong values and an important mission, that is to spread in Italy habits and choices that help to minimize our environmental impact, to realize the dream of a greener future,” said Alessandro Bertacchi, President of ABenergie.
The products available on Pensoinverde cover many different categories, including accessories, school, and office, cell phones, tech and audio, flasks and thermos, lighting, beauty, food. On Pensoinverde you can, for example, buy backpacks made of 100% recycled fabrics, Bluetooth on-ear headphones made of sustainable and recyclable materials, plastic-free water bottles, stylish and high-tech eco-friendly LED bulbs, certified organic body care products, and food specialties with natural ingredients and no additives. Many ideas that can give a touch more “green” to our Christmas, inspiring us in the purchase of upcoming gifts and leading us to choose beautiful products, “good” and offered at a fair price: a small, large contribution to support the recovery of consumption in a time still delicate for the country and all Italians.
