{"id":52047,"date":"2026-04-24T13:05:50","date_gmt":"2026-04-24T13:05:50","guid":{"rendered":"https:\/\/allfoodonline.com\/?p=52047"},"modified":"2026-04-24T13:05:51","modified_gmt":"2026-04-24T13:05:51","slug":"gias-growth-and-rebranding-driving-innovation-in-frozen-foods","status":"publish","type":"post","link":"https:\/\/allfoodonline.com\/en\/gias-growth-and-rebranding-driving-innovation-in-frozen-foods\/","title":{"rendered":"GIAS: growth and rebranding driving innovation in frozen foods"},"content":{"rendered":"\n

Founded in 1970, Gias<\/a><\/strong> has steadily established itself as a solid and dynamic player in the frozen food sector<\/strong>, standing out for its ability to combine production tradition, a strong focus on quality, and a constant drive for innovation.<\/p>\n\n\n\n

At the core of its development lies an industrial model based on a short agricultural supply chain <\/strong>and stringent certified standards<\/strong>, ensuring high levels of control and traceability throughout every stage of the production process.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

<\/p>\n\n\n\n

This approach reflects a vision rooted in excellence and deeply aligned with the values of Made in Italy. The company, present in more than 20 countries worldwide, continues to experience steady growth.<\/p>\n\n\n\n

In recent months, the company has undertaken a comprehensive rebranding project that goes far beyond a simple aesthetic update. The new logo effectively encapsulates the company\u2019s identity, clearly highlighting key values such as Italian heritage, quality, and innovation.<\/p>\n\n\n\n

This transformation has also involved the four product lines: Mediterraneo a Tavola, Voglia di Gusto, Voglia di Benessere, and Come Una Volta<\/strong>, which now feature a more contemporary, cohesive, and recognizable visual identity, designed to strengthen the brand\u2019s market positioning.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Private label <\/strong>remains at the heart of Gias\u2019s business model, accounting for a significant share of its operations. In this area, the company stands out for its structured and tightly controlled production approach, based on predominantly Italian raw materials and high standards of quality and safety. Close collaboration with large-scale retail also enables the development of products that are increasingly aligned with evolving consumer needs, anticipating trends related to wellness, sustainability, and innovation.<\/p>\n\n\n\n

Product innovation is a key focus of the company\u2019s latest initiatives, with the continuous development of new ranges of high value-added frozen vegetables<\/strong>, including grilled vegetables, ready-to-use mixes, and plant-based solutions for both retail and food service channels. Within this framework, the introduction of dry-fry technology allows for crispy products without pre-frying, reducing fat content and meeting the growing demand for healthier food options.<\/p>\n\n\n\n

To support future growth, Gias is also investing in logistics, with the implementation of a new automated refrigerated storage facility that will increase storage capacity and improve operational efficiency. These initiatives go hand in hand with an increasingly structured internationalization strategy, with a particular focus on high-potential European markets.<\/p>\n\n\n\n

Overall, Gias confirms its position as a reliable and forward-looking partner, capable of combining industrial expertise, flexibility, and innovation, with the aim of creating shared value across the entire supply chain and responding effectively to the ongoing evolution of the market.<\/p>\n\n\n\n

\"\"
Visit: www.gias-srl.com<\/a><\/strong><\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

Founded in 1970, Gias has steadily established itself as a solid and dynamic player in the frozen food sector, standing out for its ability to combine production tradition, a strong focus on quality, and a constant drive for innovation. At the core of its development lies an industrial model based on a short agricultural supply […]<\/p>\n","protected":false},"author":12,"featured_media":52052,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12856,9303,10544],"tags":[12935,10113,12934,11369,12933],"class_list":["post-52047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agrifood","category-fruits-vegetables","category-preserving","tag-agricultural-supply-chain","tag-frozen-food-2","tag-frozen-products","tag-frozen-vegetables","tag-gias"],"yoast_head":"\nGIAS: growth and rebranding driving innovation in frozen foods - Allfoodonline<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/allfoodonline.com\/en\/gias-growth-and-rebranding-driving-innovation-in-frozen-foods\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GIAS: growth and rebranding driving innovation in frozen foods - Allfoodonline\" \/>\n<meta property=\"og:description\" content=\"Founded in 1970, Gias has steadily established itself as a solid and dynamic player in the frozen food sector, standing out for its ability to combine production tradition, a strong focus on quality, and a constant drive for innovation. 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