{"id":48330,"date":"2025-06-19T13:09:27","date_gmt":"2025-06-19T13:09:27","guid":{"rendered":"https:\/\/allfoodonline.com\/a-new-chapter-for-birra-castello-brand-revamp-and-new-products-for-the-italian-and-global-market\/"},"modified":"2025-07-11T11:19:08","modified_gmt":"2025-07-11T11:19:08","slug":"a-new-chapter-for-birra-castello-brand-revamp-and-new-products-for-the-italian-and-global-market","status":"publish","type":"post","link":"https:\/\/allfoodonline.com\/en\/a-new-chapter-for-birra-castello-brand-revamp-and-new-products-for-the-italian-and-global-market\/","title":{"rendered":"A new chapter for birra castello: brand revamp and new products for the italian and global market"},"content":{"rendered":"\n<p><strong><a href=\"https:\/\/birracastello.it\/it\/home\/\" target=\"_blank\" rel=\"noreferrer noopener\">Birra castello<\/a><\/strong>, the historic brewery based in pedavena, at the heart of the dolomites, takes a significant step forward in its evolutionary journey. Founded in 1897, the company, which is one of the leading producers of 100% italian-owned beer, has decided to refresh its image and expand its offerings to meet the demands of an ever-evolving market, with a growing focus on internationalization.<\/p>\n\n\n\n<p>With the rebranding of its castello and pedavena brands, the company aims to communicate more directly and engagingly with its consumers, presenting a fresh and modern image that reflects its ongoing commitment to innovation and growth. The brand refresh comes alongside some new product offerings, designed to meet the needs of an increasingly discerning and diverse customer base.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2000\" height=\"1125\" data-id=\"48321\" src=\"https:\/\/allfoodonline.com\/wp-content\/uploads\/2025\/06\/closeup-dolomini0126.jpg\" alt=\"\" class=\"wp-image-48321\" srcset=\"https:\/\/allfoodonline.com\/wp-content\/uploads\/2025\/06\/closeup-dolomini0126.jpg 2000w, https:\/\/allfoodonline.com\/wp-content\/uploads\/2025\/06\/closeup-dolomini0126-300x169.jpg 300w, https:\/\/allfoodonline.com\/wp-content\/uploads\/2025\/06\/closeup-dolomini0126-768x432.jpg 768w, https:\/\/allfoodonline.com\/wp-content\/uploads\/2025\/06\/closeup-dolomini0126-1536x864.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"2200\" height=\"1237\" data-id=\"48322\" src=\"https:\/\/allfoodonline.com\/wp-content\/uploads\/2025\/06\/ventaglio0300.jpg\" alt=\"\" class=\"wp-image-48322\" srcset=\"https:\/\/allfoodonline.com\/wp-content\/uploads\/2025\/06\/ventaglio0300.jpg 2200w, https:\/\/allfoodonline.com\/wp-content\/uploads\/2025\/06\/ventaglio0300-300x169.jpg 300w, https:\/\/allfoodonline.com\/wp-content\/uploads\/2025\/06\/ventaglio0300-768x432.jpg 768w, https:\/\/allfoodonline.com\/wp-content\/uploads\/2025\/06\/ventaglio0300-1536x864.jpg 1536w, https:\/\/allfoodonline.com\/wp-content\/uploads\/2025\/06\/ventaglio0300-2048x1152.jpg 2048w\" sizes=\"(max-width: 2200px) 100vw, 2200px\" \/><\/figure>\n<\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>New additions to the product portfolio<\/p>\n\n\n\n<p>The castello brand introduces two new offerings: castello low, a beer with an alcohol content of 3.5%, created for those seeking a light yet flavorful drink, and castello senza glutine, a gluten-free lager, perfect for those with celiac disease or gluten intolerance.<\/p>\n\n\n\n<p>Meanwhile, the pedavena range is enriched by the launch of pedavena pils superiore, a new creation. This pilsner, made with 100% italian ingredients, stands out for its robust structure, dry and clean taste, and a pleasantly bitter finish. Its fine, compact foam is the result of a precise blend of resinous and aromatic hops, which contributes to the beer&#8217;s superior quality.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"2000\" height=\"2000\" data-id=\"48324\" src=\"https:\/\/allfoodonline.com\/wp-content\/uploads\/2025\/06\/2_CASTELLO_lattina1.jpg\" alt=\"\" class=\"wp-image-48324\" srcset=\"https:\/\/allfoodonline.com\/wp-content\/uploads\/2025\/06\/2_CASTELLO_lattina1.jpg 2000w, https:\/\/allfoodonline.com\/wp-content\/uploads\/2025\/06\/2_CASTELLO_lattina1-300x300.jpg 300w, https:\/\/allfoodonline.com\/wp-content\/uploads\/2025\/06\/2_CASTELLO_lattina1-150x150.jpg 150w, https:\/\/allfoodonline.com\/wp-content\/uploads\/2025\/06\/2_CASTELLO_lattina1-768x768.jpg 768w, https:\/\/allfoodonline.com\/wp-content\/uploads\/2025\/06\/2_CASTELLO_lattina1-1536x1536.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1125\" data-id=\"48326\" src=\"https:\/\/allfoodonline.com\/wp-content\/uploads\/2025\/06\/2_CASTELLO_vetro.jpg\" alt=\"\" class=\"wp-image-48326\" srcset=\"https:\/\/allfoodonline.com\/wp-content\/uploads\/2025\/06\/2_CASTELLO_vetro.jpg 2000w, https:\/\/allfoodonline.com\/wp-content\/uploads\/2025\/06\/2_CASTELLO_vetro-300x169.jpg 300w, https:\/\/allfoodonline.com\/wp-content\/uploads\/2025\/06\/2_CASTELLO_vetro-768x432.jpg 768w, https:\/\/allfoodonline.com\/wp-content\/uploads\/2025\/06\/2_CASTELLO_vetro-1536x864.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n<\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Flexibility and quality: the strengths of birra castello<\/p>\n\n\n\n<p>Birra castello emphasizes the quality of its products, its pursuit of taste perfection, and the strong italian identity as its main distinguishing features. With this relaunch, the company aims to solidify its presence in the italian beer scene and expand its distribution internationally, continuing to delight the growing and diverse tastes of beer lovers around the world.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"596\" height=\"86\" src=\"https:\/\/allfoodonline.com\/wp-content\/uploads\/2025\/06\/2-BirraCastelloSpa_LogoPositivo.jpg\" alt=\"\" class=\"wp-image-48333\" style=\"width:230px;height:auto\" srcset=\"https:\/\/allfoodonline.com\/wp-content\/uploads\/2025\/06\/2-BirraCastelloSpa_LogoPositivo.jpg 596w, https:\/\/allfoodonline.com\/wp-content\/uploads\/2025\/06\/2-BirraCastelloSpa_LogoPositivo-300x43.jpg 300w\" sizes=\"(max-width: 596px) 100vw, 596px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/birracastello.it\/it\/home\/\" target=\"_blank\" rel=\"noreferrer noopener\">www.birracastellospa.it<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Birra castello, the historic brewery based in pedavena, at the heart of the dolomites, takes a significant step forward in its evolutionary journey. Founded in 1897, the company, which is one of the leading producers of 100% italian-owned beer, has decided to refresh its image and expand its offerings to meet the demands of an [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":48323,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10185],"tags":[10586,10623,12044,11076,12459,12460,12462,12461],"class_list":["post-48330","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beverages","tag-alcoholic-drinks","tag-bevande-alcoliche-3","tag-birra-castello-spa","tag-brewing","tag-craft-beer-en","tag-gluten-free-en-2","tag-italian-beer","tag-pedavena-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A new chapter for birra castello: brand revamp and new products for the italian and global market - Allfoodonline<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/allfoodonline.com\/un-nuovo-capitolo-per-birra-castello-rinnovamento-del-marchio-e-nuovi-prodotti-per-il-mercato-italiano-e-globale\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A new chapter for birra castello: brand revamp and new products for the italian and global market - Allfoodonline\" \/>\n<meta property=\"og:description\" content=\"Birra castello, the historic brewery based in pedavena, at the heart of the dolomites, takes a significant step forward in its evolutionary journey. Founded in 1897, the company, which is one of the leading producers of 100% italian-owned beer, has decided to refresh its image and expand its offerings to meet the demands of an [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/allfoodonline.com\/un-nuovo-capitolo-per-birra-castello-rinnovamento-del-marchio-e-nuovi-prodotti-per-il-mercato-italiano-e-globale\/\" \/>\n<meta property=\"og:site_name\" content=\"Allfoodonline\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-19T13:09:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-11T11:19:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/allfoodonline.com\/wp-content\/uploads\/2025\/06\/ventaglio0300.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2200\" \/>\n\t<meta property=\"og:image:height\" content=\"1237\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Allfoodonline EditriceZeus\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Allfoodonline EditriceZeus\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/allfoodonline.com\\\/un-nuovo-capitolo-per-birra-castello-rinnovamento-del-marchio-e-nuovi-prodotti-per-il-mercato-italiano-e-globale\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/allfoodonline.com\\\/un-nuovo-capitolo-per-birra-castello-rinnovamento-del-marchio-e-nuovi-prodotti-per-il-mercato-italiano-e-globale\\\/\"},\"author\":{\"name\":\"Allfoodonline EditriceZeus\",\"@id\":\"https:\\\/\\\/allfoodonline.com\\\/#\\\/schema\\\/person\\\/5f755dd71da8c7d303a676df352ebdc8\"},\"headline\":\"A new chapter for birra castello: brand revamp and new products for the italian and global market\",\"datePublished\":\"2025-06-19T13:09:27+00:00\",\"dateModified\":\"2025-07-11T11:19:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/allfoodonline.com\\\/un-nuovo-capitolo-per-birra-castello-rinnovamento-del-marchio-e-nuovi-prodotti-per-il-mercato-italiano-e-globale\\\/\"},\"wordCount\":312,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/allfoodonline.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/allfoodonline.com\\\/un-nuovo-capitolo-per-birra-castello-rinnovamento-del-marchio-e-nuovi-prodotti-per-il-mercato-italiano-e-globale\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/allfoodonline.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/ventaglio0300.jpg\",\"keywords\":[\"Alcoholic Drinks\",\"Bevande alcoliche\",\"Birra Castello Spa\",\"Brewing\",\"craft beer\",\"Gluten free\",\"Italian beer\",\"pedavena\"],\"articleSection\":[\"alcoholic beverages\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/allfoodonline.com\\\/un-nuovo-capitolo-per-birra-castello-rinnovamento-del-marchio-e-nuovi-prodotti-per-il-mercato-italiano-e-globale\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/allfoodonline.com\\\/un-nuovo-capitolo-per-birra-castello-rinnovamento-del-marchio-e-nuovi-prodotti-per-il-mercato-italiano-e-globale\\\/\",\"url\":\"https:\\\/\\\/allfoodonline.com\\\/un-nuovo-capitolo-per-birra-castello-rinnovamento-del-marchio-e-nuovi-prodotti-per-il-mercato-italiano-e-globale\\\/\",\"name\":\"A new chapter for birra castello: brand revamp and new products for the italian and global market - 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