{"id":30104,"date":"2022-02-11T17:02:56","date_gmt":"2022-02-11T17:02:56","guid":{"rendered":"https:\/\/allfoodonline.com\/?p=30104"},"modified":"2022-02-11T17:02:58","modified_gmt":"2022-02-11T17:02:58","slug":"gulfood-2022-to-open-world-of-transformative-opportunities-for-global-fb","status":"publish","type":"post","link":"https:\/\/allfoodonline.com\/en\/gulfood-2022-to-open-world-of-transformative-opportunities-for-global-fb\/","title":{"rendered":"Gulfood 2022 to open world of transformative opportunities for global F&B"},"content":{"rendered":"\n

International Producers & Retailers Rush to Meet New Consumer Sustainability & Health Demands<\/em><\/strong><\/p>\n\n\n\n

Consumers Look to Industry to Support Lower Carbon Footprints, Says New Report<\/em><\/strong><\/p>\n\n\n\n

New sustainable innovations and market product launches to debut at upcoming edition of Gulfood\u00a0<\/em><\/strong><\/p>\n\n\n\n

Gulfood 2022<\/a><\/strong>, will herald huge new business generation as producers and retailers look to harness a wave of opportunities emerging from massively evolving consumer buying behavior.<\/p>\n\n\n\n

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With the industry already navigating new-age technology production and distribution trends, consumer power is now forcing industry players worldwide to radically innovate to meet their increasing demand for products and services that will aid sustainability and public health and drive down the sector\u2019s carbon footprint.<\/p>\n\n\n\n

The show, now in its 27th<\/sup> year<\/strong>, will span 21 Dubai World Trade Centre (DWTC) <\/strong>halls for a five-day run from 13-17 February<\/strong>, bringing the industry together to chart a better future as it strives to curb waste, improve ingredient provenance, refine packaging, meet sustainability goals, and prove itself as a responsible and responsive eco-system.<\/p>\n\n\n\n

A new Gulfood industry report, commissioned by show organiser DWTC and produced by Mintel, reinforces this sentiment, states consumers are now dictating terms and influencing the sector\u2019s future.<\/p>\n\n\n\n

\u201cConsumers are more aware of the urgency for climate action and want to believe they can make a difference,\u201d states the report. In Mintel\u2019s own sustainability barometer, global consumers have highlighted climate change as their top environmental concern and confirm it will impact their food choice. <\/p>\n\n\n\n

In recent years, interest in renewable energy has been growing rapidly as a way to reduce carbon footprint, especially in food processing. The rising interest in clean energy from food manufacturers is also linked to dwindling cost of renewables. According to United Nations Sustainable Development Goals<\/strong>, affordable and clean energy “is central to nearly every major challenge and opportunity the world faces today”.\u00a0<\/p>\n\n\n\n

Large companies like Bimbo Bakeries <\/strong>pledged to reduce its carbon footprint by using 100% renewable electrical energy by 2025, and Barilla also committed to offset carbon emissions by promoting the use of renewable energy. Similarly, brands in the Middle East are starting to embrace and take a leading role in the journey towards a more sustainable society.<\/p>\n\n\n\n

\u201cBrands will need to simplify choices for consumers by making products that have lower carbon impact but also communicate their impact in a straightforward yet comprehensive manner. Two thirds of consumers surveyed globally by the Carbon Trust support carbon labelling on products,\u201d added the report.<\/p>\n\n\n\n

The recharged sustainability focus will require a huge shift in the way producers and retailers run businesses and interact with their customers.<\/p>\n\n\n\n

In a second report on \u2018Next-level sustainability in animal foods\u2019 Mintel points to a growing importance among consumers around regenerative agriculture, carbon reduction and zero waste as consumers seek eco and animal-conscious products. It all adds up to a combination of issues demanding urgent attention in an industry reeling with power shifts and beset by challenges that leading names in the business are ready to onboard. <\/p>\n\n\n\n

Also, according to Mintel <\/strong>sustainable packaging continues to be top-of-mind with consumers. This is, in part, because the concept is easy to understand and is often explained on pack. For next-level sustainability claims to make a difference in consumer behaviors, brands will need to bring these concepts to life with greater detail and storytelling.<\/p>\n\n\n\n

The 2022 edition of Gulfood is poised to act as a springboard for some of the latest innovations in sustainable packaging and carbon zero food products<\/strong>. Costa Rican based El Gusto<\/strong> is planning to showcase its latest single-serve drip coffee in a compostable envelope and recyclable box \u2013 an innovative breakthrough for its type of packaging. <\/p>\n\n\n\n

New Zealand based NZMP<\/strong> will be bringing their first certified carbon-zero butter<\/strong> \u2013 formed entirely by a sustainable production lifecycle and renewable energy.\u00a0<\/p>\n\n\n\n

\u201cThe key trend for the industry in the years to come, will be to deliver on a growing demand for healthy and sustainable food,\u201d said \u00d8rjan Kj\u00e6rvik Olsen<\/strong> of the Norwegian Seafood Council<\/strong>.\u00a0<\/p>\n\n\n\n

\u201cFor us in the Norwegian seafood industry, this means to continue to focus on environmental impact in all aspects of our operations. From the feed we use in aquaculture, to the strict regulations we set on fisheries, to the utilization of the whole fish for human consumption. Both because we are certain sustainable seafood has a big part to play in dealing with the climate crises, but also because we believe this will directly influence our bottom line.\u201d <\/p>\n\n\n\n

Austria\u2019s backaldrin says it will actively be seeking positive alliances and leadership roles at Gulfood 2022. \u201cThe event will be a watershed,\u201d said company spokesperson Wolfgang Mayer. \u201cThis is the industry\u2019s decisive moment to demonstrate conclusively that it has read the consumer sentiment wisely and is ready to take the issues on board.<\/p>\n\n\n\n

Sustainability is a growing concern worldwide and we have been committed to sustainability for many years. Areas where significant reductions have already been achieved are packaging and fuel reduction of the company’s own fleet. Many resources are also being used to develop viable solutions in the areas of energy-saving or greening.\u201d<\/p>\n\n\n\n

INSPIRING TRANSFORMATION<\/strong><\/p>\n\n\n\n