{"id":21712,"date":"2016-04-27T10:52:48","date_gmt":"2016-04-27T10:52:48","guid":{"rendered":"https:\/\/allfoodonline-com.wpmudev.host\/brf-asian-expansion-with-new-office-in-malaysia\/"},"modified":"2016-04-27T10:52:48","modified_gmt":"2016-04-27T10:52:48","slug":"brf-asian-expansion-with-new-office-in-malaysia","status":"publish","type":"post","link":"https:\/\/allfoodonline.com\/en\/brf-asian-expansion-with-new-office-in-malaysia\/","title":{"rendered":"Brf Asian expansion with new office in Malaysia"},"content":{"rendered":"

BRF\u2019s new office in Asia, located in Kuala Lumpur, Malaysia, will accelerate the company\u2019s international expansion, especially in Southeast Asia and the Middle East. \u201cWe see a big opportunity in Malaysia as a global platform for supplying Halal consumer markets around the globe,\u201d explained Simon Cheng, BRF\u2019s general director in Asia. BRF already operates four plants on the continent.<\/p>\n

The new office will enable the company to compile relevant information more rapidly and to accelerate the mapping of new investment opportunities in the region. \u201cGiven Malaysia\u2019s sophisticated consumer base, we also plan to increase our knowledge of local consumption habits. The insights will be transformed into new products that can be sold in different Halal* markets around the world,\u201d said Simon.<\/p>\n

Acquisition and Results<\/strong><\/p>\n

In the fourth quarter of 2015, BRF announced a series of acquisitions (distributors, companies and brands) in connection with the company\u2019s strategy of improving its local agility and dominance in sales channels. In Asia, the company acquired Thailand-based Golden Foods Siam (GFS), which is the third-largest exporter of chicken products and enjoys access to important markets, such as the European Union, Japan and Southeast Asian countries.<\/p>\n

BRF\u2019s net operating revenue in Asia came to R$3.2 billion in 2015. In the year, the Company sold more than 460,000 tons of food products in the region. Also last year, the company had four of its Brazilian plants authorized to export poultry to Malaysia.<\/p>\n

About BRF<\/strong><\/p>\n

BRF, which markets its products under the brands Sadia, Perdig\u00e3o and Qualy, is one of the world\u2019s largest food companies. The company has over 105,000 employees, 35 industrial units in Brazil, 13 plants abroad (six in Argentina, one in the United Kingdom, one in the Netherlands, four in Thailand and one in the United Arab Emirates) and 40 distribution centers. It currently exports its products to over 120 countries.<\/p>\n

Visit BRF website at: www.brf-global.com<\/a><\/p>\n

\n

* The Arab word Halal means permissible or allowed. Halal food adopts production criteria that follow strict Islamic precepts. BRF is the world\u2019s largest exporter of Halal chicken, including to Malaysia.<\/p>\n","protected":false},"excerpt":{"rendered":"

BRF\u2019s new office in Asia, located in Kuala Lumpur, Malaysia, will accelerate the company\u2019s international expansion, especially in Southeast Asia and the Middle East. \u201cWe see a big opportunity in Malaysia as a global platform for supplying Halal consumer markets around the globe,\u201d explained Simon Cheng, BRF\u2019s general director in Asia. BRF already operates four […]<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-21712","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nBrf Asian expansion with new office in Malaysia - Allfoodonline<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/allfoodonline.com\/en\/brf-asian-expansion-with-new-office-in-malaysia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brf Asian expansion with new office in Malaysia - Allfoodonline\" \/>\n<meta property=\"og:description\" content=\"BRF\u2019s new office in Asia, located in Kuala Lumpur, Malaysia, will accelerate the company\u2019s international expansion, especially in Southeast Asia and the Middle East. \u201cWe see a big opportunity in Malaysia as a global platform for supplying Halal consumer markets around the globe,\u201d explained Simon Cheng, BRF\u2019s general director in Asia. 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