Sales Director of
Il Carasau di Sardegna
An artisanal product that embodies Sardinian tradition, innovation, and territorial identity: Il Carasau di Sardegna shares its vision, rooted in heritage and open to the future.
Carasau bread is one of the most authentic expressions of Sardinian tradition: what is your mission in carrying on this cultural heritage?
Our goal is to preserve and promote the carasau bread of Ovodda, a unique and distinctive reality within the Sardinian landscape. We want to tell the story of our land through a product born from a handcrafted process that is still deeply rooted in local traditions. For us, carasau is not just food, but a symbol of identity, a living connection between past and present.
On your website, you mention a strong focus on raw material quality: what ingredients really make the difference in your products?
Quality for us starts with a clear choice: using only 100% Sardinian wheat, milled exclusively in our in-house stone mill. This decision allows us to enhance the organoleptic properties of the raw material and offer a genuine, authentic, and top-quality product. It also enables us to maintain full control over the supply chain and promote the agricultural excellence of our territory. The other ingredients are few and simple: water, salt, and yeast. But it’s precisely this simplicity that makes attention to every detail essential.
How do innovation and tradition coexist in your production process?
For us, innovation and tradition go hand in hand, in constant balance. Our company was born from the passion passed down by our mother, who still works today with the same dedication after more than 40 years of professional activity in this field. She taught us the value of good work, done with hands and heart, and we carry that knowledge forward by blending craftsmanship with vision.
While respecting tradition, we have introduced new formats and new ways of “living” our product, such as CaraSnack, designed for more informal moments but retaining all the character of traditional carasau. Innovation, for us, means above all finding new ways to tell our story and share our product, without ever compromising its essence.
Your product is strongly tied to Sardinia: how important is the territory in your communication and the markets you are present in?
The connection with the territory is our strength. Ovodda is not just where we live and work—it’s an integral part of our narrative. Here, Carasau has a very specific identity, different from that of other areas of Sardinia, both in tradition and in production methods. The exclusive use of Sardinian wheat and internal milling allows us to maintain a product that is unique, recognizable, and authentic. We proudly communicate this specificity and strive to share with our customers this deep sense of belonging, which is increasingly appreciated with awareness.
Looking to the future: what projects are you focusing on to further grow the “Il Carasau di Sardegna” brand?
We are investing in growth, but without ever losing sight of our identity. We are working to improve and expand production, gradually integrating automation to support development while always maintaining the artisanal control and quality that define us. The selection of raw materials remains central to us, as does telling the story of our origins. We are also undertaking a major expansion of our facility that will allow us to face new challenges, optimize processes, and introduce new product lines, always respecting the essence of our bread and the history we carry with us.
