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– Parma – 04/07 May 2021 – www.cibus.it

Parma, the world’s most famous Italian food fair will open its doors – All of the biggest Italian food companies will exhibit – New products from traditional as well as emerging sectors – The biggest buyers from all continents expected to attend
An unprecedented number of the largest Italian food companies have signed up for the 19th Cibus exhibition, a showcase uniting the traditional sectors and new trends within the food and beverage industry.
Cibus, the international food exhibition brought to you by Fiere di Parma and Federalimentare. All sectors of the food industry will be represented: fresh and cured meats, cheese and dairy products, both fresh and frozen prepared foods, pasta, preserves, condiments, confectionary and baked goods, ready-prepared fresh salads, typical and regional produce and much more.
Vegetarian and vegan products will also have a big presence at the exhibition (we have created a sector signpost “VEG” for the stands in these categories), along with products that are organic, low fat, low salt, gluten-free etc.
There are four arenas of interest for this year’s events and news: Special Sections, Conferences & Workshops, the Incoming programme and Events in the City. The special sections and latest products will be housed in Fiere di Parma’s pavilion 7, a reconstruction of the CIBUSèITALIA pavilion from EXPO, now also renovated with a new West entrance.
The special sections will feature a new Halal/Kosher area displaying Made in Italy products that are certified Halal and Kosher.
Seafood EXPO is another new area for our exhibitors from the seafood sector: visitors will not only discover their products, but also have the opportunity to interact and participate in related educational events within the specific area workshop.
The Incoming programme for international buyers and importers, organised in collaboration with ICE/Italian Trade Commission, al ways plays a key role in the Cibus strategy. This year, it is boosted by an investment of 2 million euro, allocated as part of the move to promote and sustain Italian food and agriculture using the distinctive “The Extraordinary Italian Taste” hallmark.
A supplementary structured programme is laid on for Incoming guests to the exhibition, including a retail tour, gala dinner, and post-show tour of some local food production establishments. The Incoming events are reinforced by a busy international roadshow schedule, bringing the Cibus team into contact with San Francisco sector professionals in January at the Winter Fancy Food Show, followed by the Dubai Gulfood show in February and the Tokyo Foodex show in March.
International Italian cookery school ALMA have also confirmed their attendance, bringing with them the Alma Caseus award for producers and professionals in the dairy sector, as well as the MicroMalto stand in collaboration with Birra Nostra, which will showcase the best of Italy’s artisan beers.
Ways to develop the out-of-home dining industry segment will be explored in a conference on the trends occurring within organised, collective and commercial market supply. The event will involve managers of out-of-home chains as well as the NPD group, retail leaders in providing data on situation and behaviour analys is as well as consumer trends in out-of-home dining.
Staying with conferences, the Università degli Studi di Parma and Nielsen’s event on promotional leverage in collaboration with Fiere di Parma, returns to Cibus this year. The conference will focus on the latest sales promotion trends and potential ways out of promotional price saturation for the industry and distribution.
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