A product of the passion of the current owners’ grandfather, developed in the distant post-WWII period, today Masiello Food has definitely grown to be one of the most important companies in Apulia’s food industry.
The company is currently expertly run by his two grandsons: Francesco and Valerio, sons of Romano, who have inherited his passion and commitment, primarily strengthening the company’s presence in international markets and succeeding in exporting the brand to 55 nations around the world.
The company is located in the Tavoliere delle Puglie, one of the most agricultural areas in the region. The production facility occupies 13,000 square meters, with three production lines that guarantee a high production capacity. One of the companies undisputed strengths is quality. It is BRC, IFS, BIO, and Kosher and Halal certified and continuously invests resources in the innovation and improvement of its production systems.
Within the facility is a quality control laboratory equipped with cutting edge tools that are necessary for guaranteeing food safety and consumer health.
The safety system that has been implemented includes continuous and constant inspections throughout the entire production cycle: analysis of incoming raw materials, inspections during the production process, and inspections of the final product.
All of the machinery used in the various stages of the process are of the latest generation, such as, for example, the X Ray Machine, and are constantly updated in order to guarantee their efficiency and effectiveness.
A research and development team is also present within the company, which, in addition to continuously modifying and improving the more than 200 products that the company already produces, is always looking for new ideas and new products.
MASIELLO FOOD AT ALIMENTARIA BARCELONA 2026: A TEAM SUCCESS
The Alimentaria trade fair in Barcelona was a great success for Masiello Food!
Despite international tensions, the event ran smoothly, further strengthening confidence in the global potential of our products.
Once again, we were joined by Chef Domenico Sorrentino, whose creations highlighted the quality of our products and their authentic taste.
On this occasion, we gave special focus to our PIZZAMOOD line, specifically designed not to make the pizza taste acidic, but to enhance its texture and flavors. Our chef did an outstanding job combining quality and creativity to craft truly delicious dishes using our products.
The most appreciated one? Without a doubt, the pizza topped with Masiello yellow datterino tomato base, Leccino olives pitted and marinated in Masiello olive oil, Masiello sun-dried tomatoes in oil, and burrata. Both long-standing clients and new international buyers had the opportunity to taste it at our stand, combining business meetings with the pleasure of sharing a true gastronomic experience.
The success of the fair motivates us to keep improving and to develop new and exciting ways to welcome everyone who will visit us in the future.
And speaking of upcoming events…we will also be present at: TuttoFood Milano (May 11–14, Hall 7 – Stand G31) and Thaifex Anuga Bangkok (May 26–30, Hall 8 – Stand X37) .
PizzaMood is a specialty line created exclusively for the pizza channel.
Traditional ingredients such as artichokes, sun-dried tomatoes, olives, and capers are reinterpreted through a unique process: marination in olive oil or in apple cider vinegar.
This production choice sets PizzaMood apart from products typically packed in seed oil or natural brine.
- Olive-oil marination/delivers a richer, rounder taste
- Low acidity/ enhances rather than masks pizza flavors
- Perfect harmony/ integrates naturally with dough, sauce, and mozzarella
Market Benefits
- Tailored to pizzeria needs
- Differentiated versus standard products in seed oil or brine
- Authentic, natural, harmonious flavor on pizza
- Dual channel: retail and food service
- Products that increase the perceived value of the pizza
